Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Amway Opens New Center in Berlin - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry

Amway Opens New Center in Berlin

The direct sales brand continues to expand to brick-and-mortar locations.

Author Image

By: Jamie Matusow

Editor-in-Chief

Amway has opened a new location in Berlin, which it is calling its Business Center.

The Business Center will function as an education and training hub where the direct sales company’s independent distributors can learn more about the Amway business and its latest products. It is also open to the public – visitors can try and buy products, just like at any other brick-and-mortar retailer.

Samir Behl, regional president of Amway Europe, Africa and India, explained:

“We spoke with a cross-section of distributors in six cities across Europe as part of an 18 month effort to uncover and define the needs for physical space. Based on those sessions, we were able to learn a great deal about the needs of distributors and develop a location in Berlin that meets many of those needs.”

Amway has experienced success with integrating physical locations into its business model in recent years, notably in China, where it has more than 300 storefronts. Amway also has expanded the approach to select locations in other countries, including opening its first location in the United States at Citi Field in New York City and another in Kanazawa, Japan.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters